Client details
Alastair Dryburgh
Contrarian Consultant, Writer and Speaker
Agent
| Robert Kirby |
About
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Alastair is a regular contributor to Management Today, most notably with his Don't You Believe It column, where each month he takes exception to a piece of conventional wisdom and offers a more effective alternative. He applies the same approach in his consulting practice, helping clients achieve dramatic results by doing the opposite of what most people are telling them to do. After studying maths at Cambridge, he joined Ernst & Young as a trainee accountant and spent two years in Italy before joining Pearson as an internal consultant. He became commercial director of subsidiary Churchill Communications Europe and left after the company was sold to start his own business. | http://www.akenhurst.com http://www.dontyoubelieveitblog.com |
Non-Fiction
| Publication Details | Notes |
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| EVERYTHING YOU KNOW ABOUT BUSINESS IS WRONG: HOW TO UNSTICK YOUR THINKING AND UPGRADE YOUR RULES OF THUMB 2011 Business Plus | To be brilliant in business you have to dare to be different. It means going against the grain, taking risks and never giving up despite the challenges hurled at you. EVERYTHING YOU KNOW ABOUT BUSINESS IS WRONG is the bible for the unconventional business brain who won't accept anything but excellence. Based on the ideas in the author's pithy column 'Don't You Believe It' for Management Today, Alastair Dryburgh takes modern business myths and blows them apart. Did you know that: Cost cutting is a bad way to boost profits? That you shouldn't always give 110%? Incentives don't encourage people to do useful things? So much of what we learn about business is plain wrong. It's time to challenge your assumptions and learn about the things that will help you be successful. |
