David Lee Designs New HONDA IGNITION Commercial

Released on Friday, Honda's new ad campaign IGNITION launched across TV, cinemas, online and on social channels across Europe celebrating a year in which Honda has returned to Formula 1.  UA's award winning Production Designer David Lee did a fantastic job on the commercial that was shot in Ukraine for Director Aoife McArdle at Somesuch for Wieden & Kennedy London.  

Watch the commercial here.